Ask the TBBs: Natural Linen or Jute?

This came in on the Ask the TBBs link:

Well Susan, if you do a quick search on the internet for Natural Linen (CC-90) by Benjamin Moore, you will see a large number of pictures come up where people have used that paint colour.  This neutral beige is very much a go-to colour for many designers because it plays nicely with many finishes.

Jute (AF-80), on the other hand, is a newer colour to Benjamin Moore.  It’s part of their affinity colour group.  The great thing about that paint deck is that you can pick any three paint chips and they will all work together.  As for Jute, it’s also a great neutral beige.

Natural Linen (top), Jute (bottom)
NOTE: Computer screens alter colours, see paint the chips for a better representation.

If I were to compare them, I would say that the Natural Linen is a bit warmer than the Jute, meaning there is more red in it.  If your finishes have a warmer undertone the Natural Linen might work better, while if they have more yellow undertone, you might find that Jute is a better option.

I hope that helps Susan.  If you are unsure at all, I would recommend a hiring a designer to come and choose the colour.

Good luck with your painting!








Mary Anne says: “Susan, I have recommended both colours in the past and they are great neutrals.  As Nicole said, it is important to look at the undertones you have in existing items in your rooms in order to make the correct selection.The type of light you get in the room will also have a big effect on how the colour reads in your home.”


Sonya BorderSonya says: “I have used BM Natural Linen a few times in the houses I have designed. I like it because it has enough warmth to keep the space cosy yet also stays fresh enough to work with many other colours.

I have not used Jute yet in a space, but it is a fair bit lighter than Natural Linen and has more yellow in it so you need to take that into consideration. I view them as totally different colours.

With all this being said, it is very hard to give advice on a colour when you have not seen the space, the colours you are working with, and the all around look you want to achieve.

Here is a picture of a kitchen I designed, the cabinets are painted in Natural Linen. As you can see it works well with both the warmth of the green and the cooler blue.  Hope this helps Susan!”


Maureen says: “Natural Linen and Jute are both great neutral colours. As the others ladies have suggested, distinguishing the undertones and how they coordinate with the existing finishes will help make your final choice. ALWAYS  place the colour swatch on a white background, not on a painted wall as it will greatly affect the colour and look at the swatches by placing them vertically, not looking down on them. The light in your room will also affect the colour.”

Donna says:  “Not too much to add here Susan.  Choosing colour can be a daunting task! It is all in understanding what undertones you have in your interior finishes and furniture now, so that you can make the right choice.  As Nicole mentioned hiring a decorator to help you would be wise if you are unsure.  Good luck with your project!”

Lisa says: “Nicole and the other TBBs have covered this well.  As already mentioned, the light and surrounding items will affect how the colour appears in your space. I always recommend that my clients buy a small test pot(s) or a large paint chip(s) and try the colour(s) on the wall.  Look at them in the daytime, on both a cloudy/rainy day and on a sunny day and again at night.  After this test, one will usually stand out as the winner. Good luck.”

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Inspire Me Heather - July 20, 2013 - 7:44 am

Wow, they are so close in colour! I was drawn to the Jute at first glance, it looked like an earthy greige to me – love!! Thanks for the comparison, great post!

Randa @ The Bewitchin' Kitchen - July 21, 2013 - 1:58 am

I really like Natural Linen.

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